SUMMARY
Communications professional with broad experience in
print and multimedia at firms in education, philanthropic
investment, software, health care and daily business journalism.
A quick study who creates content aligned with company strategy,
vision and operational plans. Expertise in writing, editing
and producing print and online content, as well as in managing
internal and external contributors and vendors, both domestic
and international.
PROFESSIONAL EXPERIENCE
Regency Beauty Institute, Brooklyn Park, Minn.
Knowledge manager
2008-present
Document and communicate operations processes and corporate
policies in collaboration with company leaders and managers. Regency is a
cosmetology education company with 89 campuses in 19 states
and a major player in the booming for-profit post-secondary
education industry.
- Develop and maintain companywide knowledgebase
of processes and policies, including writing and editing
clear, effective content; improving process efficiency;
supporting broad operations initiatives in curriculum, technology
and policy; and enhancing knowledgebase usability.
- Write, edit and produce communications to field staff,
combining critical operations updates with engaging feature
content designed to reinforce a positive corporate culture.
- Write and edit marketing communications targeting prospective
students.
Geneva Global Inc., Wayne, Pa.
Editor, corporate marketing
2005-2008
Wrote and edited marketing communications for global philanthropic research and advisory firm, an innovator in applying business principles to philanthropy. Collaborated with overseas researchers and in-house designers to create factual but compelling reports that help donor clients make prudent investment decisions.
- Served as editorial member of teams researching philanthropic
investments in Eastern Europe, Africa and Latin America.
- Managed production of 150 investment reports in 2007,
leading team of five editors.
- Worked as editorial member of investment committee evaluating
and recommending microfinance and income-generating projects
to clients.
- Led editorial department as acting managing editor as needed.
- Produced audio podcasts; wrote and edited Web copy, magazine articles and
brochures.
Bentley Systems Inc., Exton, Pa.
Senior editor, corporate marketing
2003-2005
Wrote and edited communications for one of the largest privately held U.S. software companies. With 2006 revenues of $389 million, Bentley provides software for the architecture, engineering, construction and operation of the world's infrastructure.
- Founding editor in chief of BE
Magazine, distributed electronically to 219,000 infrastructure professionals worldwide. Developed editorial direction; assigned articles to staff, free-lance and guest writers; wrote and edited articles; collaborated with graphic designers.
- Wrote executive speeches and letters; edited technical articles; wrote and edited advertising copy, brochures, newsletters and press releases.
Epotec Inc., Wilmington, Del.
Director of online publications
Content editor
1998-2002
Helped lead startup company to profitability as a pioneer in online delivery of behavioral health care content.
- Developed interactive online programs, designed to help users build personal skills and solve problems in the areas of behavioral health, management and workplace issues and personal development. Collaborated with authors, clinicians, experts and programmers. Edited text and code to improve content and user experience. Directed sitewide usability testing.
- Led creation, development and production of Click!, an online behavioral health magazine for consumers. Hired and supervised editors, reporters, graphic designers and free-lance writers. Determined editorial direction and assigned articles. Directed page and navigation design.
- Created and managed online community focused on behavioral health, including message boards, chat rooms and live moderated forums featuring guest experts.
- Produced daily online health news services for consumers and health care providers. Negotiated and contracted with third-party content aggregator. Directed selection and presentation of content from national news syndicates and features services.
The News Journal Co., Wilmington, Del.
Business reporter
1988-1998
Reported on business news for 120,000-circulation Gannett Co. daily. Covered communications, technology, finance, marketing and small business. Covered breaking news on daily deadlines, developed in-depth reports on events and trends. Collaborated with photographers and graphic designers on presentation of articles and article packages.
- Named Delaware Media Advocate of the Year by U.S. Small Business Administration.
- Trained in computer-assisted reporting at USA Today, Arlington, Va.
- Directed annual Business Review print supplement, 1994 through 1996. Assigned articles to staff and free-lance writers, assigned photographs, collaborated with graphic designers, edited articles, developed page design.
- On loan as business reporter to USA Today, Arlington, Va., September 1993 to January 1994.
- Wrote weekly column on Delaware business, February 1994 to June 1998.
- Wrote weekly column on marketing, advertising and media, August 1990 to September 1993.
TECHNICAL EXPERIENCE
- InstantASP InstantKB.NET 2.0 knowledgebase application
- HTML 4.01 Web page markup language
- Adobe Photoshop graphics editor
- Siebel customer relationship management applications
- Audacity and Syntrillium Cool Edit (now Adobe Audition) applications for audio recording, editing and Web production
- Adobe Dreamweaver Web development application
- Microsoft Access database management system
- Microsoft Publisher desktop publishing application
- WebMaster ConferenceRoom chat, conferencing and messaging server application
- Editing JavaScript and Visual Basic Script for Microsoft Active Server Pages using Microsoft SourceSafe version control, StarBase CodeWright editing system and proprietary content management system
EDUCATION
B.A., philosophy, University of Delaware, Newark, Del.
References available on
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